It’s a common misunderstanding, and an easy mistake to make—give people more options and they’ll be more likely to find something they like.
Research actually shows that too many choices lead to a kind of paralysis. People become overwhelmed when given too many options and are then not able to make a decision.
For this reason, single-purpose landing pages typically convert better than regular websites.
“GrowthSteps was easy to work with and they took our overall vision and turned it into a reality. The entire project stayed on budget and they responded in a timely fashion to all requests throughout the project.
Since our new website has launched we are receiving more online leads and phone calls than we ever had before and our occupancy rate has greatly increased.”
The landing pages we build for our clients and send paid Google traffic to typically convert at around 25%. In other words, if we send 4 people to your landing page, on average one of them will contact you.
There are many variables that will determine your specific results, including your industry, the traffic source, and the specific services you offer.
As part of your complimentary marketing assessment we’ll provide you with a revenue model specific to your business that will help predict the results you can expect to receive.
Before your landing page goes live we’ll make sure Google Analytics is installed, so you’ll know how every new lead found you. Combine that with dynamic call tracking, and we will be able to track every person who calls your business. These calls will be recorded and you will receive a personalized login, so you can listen to calls and improve your sales process.
We’ll also set up a monthly call to review all of your advertising with you, so you’ll always know how every dollar is working for you.
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If you plan on advertising on sites like Google and Facebook, then we almost always recommend using a landing page for the best results.
Landing pages have all the relevant information on one page without any links to other pages. A home page has links to pages within a website and often links off the page to other sites like social media profiles.
No, because the landing page is only shown to people who click on your ad. If a person searches for your business name just your regular website appears.
Every industry is different, but for most B2C service companies we typically achieve conversion rates of about 25% on landing pages after testing. If you know your current conversion rate and how many leads you receive currently you can calculate the difference.
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